At Coca‑Cola Great Britain, we are on a mission to craft drinks that people love while ensuring choice.

Our sugar reduction journey began 40 years ago with Diet Coke’s introduction to the UK market. Since then, we have continued to grow our low and no-sugar range through the introduction of additional brands like Coke Zero and Fanta Zero. In recent years we have accelerated our reformulation efforts, reflecting both consumer demand and our commitment to our low and no-sugar ranges, as well as offering drinks which provide more nutritional value, and added benefits like hydration.

We are continuing to expand our options for consumers and reformulate our drinks in response to changing  tastes. Our aim is to help people reduce the sugar they consume while continuing to offer a choice of great tasting drinks for every occasion. 

These efforts reflect our ongoing commitment to responsible growth and maintaining trust with consumers and regulators.

Our Journey

Coca‑Cola Great Britain has been on a journey to reduce sugar in our drinks for the last 40 years, while also increasing choice. We have: 

• Reformulated 43 products and launched 100 new low-and-zero-sugar drinks since 2010
• Removed over 52,000 tonnes of sugar from our portfolio
• Continued our commitment to providing healthier choices, and we are dedicating the majority of our advertising budget in Great Britain to highlighting zero and low-calorie beverages
• Launched 91 new low-no calorie drinks since 2010
• Introduced a Diet or Zero alternative for most of our brands
• Two-thirds of the drinks we sell are either low or no-calorie, a 22% increase since 2015