Presenting Coca‑Cola® Food Fest at GastroBeats 2024 - Where good food, great company and an ice-cold Coca‑Cola meet

Coca‑Cola joins GastroBeats 2024 as a major sponsor with a dedicated zone that creates an only Coke-can-do experience for all

SINGAPORE, (May 30, 2024) – Coca‑Cola® is proud to be one of the major sponsors of GastroBeats, taking place from 31 May to 23 June, 4pm – 11pm at Bayfront Event Space. Featuring Singapore’s “most loved” food and music offerings, GastroBeats, ‘The People’s Festival’ is back for its 3rd edition and Coca‑Cola is thrilled to be part of it with a one-of-a-kind activation, Coca‑Cola Food Fest!

Coca‑Cola Food Fest is part of Coca‑Cola “A Recipe for Magic” which is rooted in the belief that whether an everyday or a specially planned occasion, meal moments become magical and meaningful when they are enjoyed together. GastroBeats features attractions and activities, including 50 homegrown food vendors serving classic and modern dishes. It is a festival that complements Coca‑Cola Food Fest which combines the discovery of food and cultures with the togetherness of community – creating a true Recipe for Magic.

Through Coca‑Cola Food Fest, Coca‑Cola Singapore is creating an exceptional experience that encompasses an array of exciting activities, opportunities for memorable photos, and, importantly, pairing delightful food with the refreshing taste of Coca‑Cola amidst great companionship. In support of GastroBeats’ sustainability efforts, Coca‑Cola Food Fest will feature a special ‘Recycle Me!’ activity and recycling bins for consumers to recycle their plastic bottles and cans. Participants will also get a chance to win prizes after completing a range of activities with a Mission Card¹ .

Rustam Gabaydullin, Frontline Marketing Director, Coca‑Cola Singapore and Malaysia, said, “Coca‑Cola Food Fest is our way of bringing magical moments and creating lasting memories. We’re thrilled to team up with GastroBeats for our month-long Coca‑Cola Food Fest, where we aim to create a space awesome food, refreshing drinks, and great company collide – all while championing our sustainability efforts, just like GastroBeats.”

“At Coca‑Cola, we believe that every bottle should have more than one life. We’re excited to host a special ‘Recycle Me!’ activity as well as recycling bins for plastic bottles and cans on-site, leveraging our brands’ reach to engage consumers in recycling.”

¹ For participants aged 13 years old and above.

Experience larger-than-life Rock Paper Scissors

Come together to enjoy the larger-than-life rock paper scissors game - it’s bigger, better and a whole lot of fun! Built with a Coke twist, the classic game made with life-sized installation is like no other. Challenge your friends, family, or even newfound festival buddies to crown the undisputed champion of this larger-than-life game.

Create lasting memories at the Coke Photobooth

No outing is complete without pictures! The Coke Photobooth is your canvas to capture the smiles, chuckles, and goofy moments of the Food Fest. Decorate your keepsakes with an array of stickers and Coca‑Cola emblems, sealing those moments with a personal touch. Think of it as your own little magic-making machine!

Recycle your plastic bottles and cans with ‘Recycle Me!’

- Recycle Me! Activity: The fun, arcade-game inspired activity ‘Recycle Me!’ encourages participants to score 5 empty bottles through basketball hoops.
- Recycling bins: There will be recycling bins for consumers to recycle their plastic bottles and cans.

Last year, Coca‑Cola launched a range of 100% recycled plastic bottles2 in three 500ml variants – Coca‑Cola Original Taste Less Sugar, Coca‑Cola Zero Sugar, and Coca‑Cola Vanilla – highlighting our commitment to sustainable packaging. Wonder how our 100% recycled plastic bottles are made? Check out the end-to-end recycling process at the event!

Coca‑Cola Singapore is aligned with The Coca‑Cola Company’s ambitious global sustainable packaging strategy, under which the company aims to make 100% of its primary consumer packaging recyclable globally by 2025, use at least 50% recycled plastic in its packaging by 2030 globally.

Chill at the Coke Sitting Zone

Need a break? Relax and unwind at the Coke Sitting Zone! Grab a chilled can of Coca‑Cola, find your cozy spot, and let the festival atmosphere waft over you. It’s more than a place to sit—it’s where you let the festival's energy recharge your spirits.

More fun with Schweppes and FUZE TEA™

Apart from the Coca‑Cola zone, there will be special zones for Schweppes and Fuze Tea, where consumers can enjoy even more photo opportunities, play fun games such as the Golf challenge. Be one of the first to try out new Fuze Tea variant – Peach Mint Tea – at the Fuze Tea Relax Zone!

Cheers to unforgettable moments at the Coca‑Cola Food Fest at GastroBeats 2024*! Tag us at @CocaColaSG #CocaColaSG and #CocaColaFoodFest.

*General entry to GastroBeats and the Coca‑Cola Food Fest is complimentary.

² Excluding cap and label.