Coca‑Cola Singapore unveils Authentic Tea House for much-needed me-time
08/13/2018
SINGAPORE, 14 August 2018 – Coca‑Cola Singapore announced today the launch of Authentic Tea HouseTM, a new line of ready-to-drink teas that allows consumers to experience authentic tea carefully brewed from premium tea leaves, but in a convenient form to fit their busy on-the-go lifestyles. Authentic Tea HouseTM is launching three variants: AyatakaTM Japanese Green Tea (sugar free), Da Hong Pao Oolong Tea (sugar free) and Jin Ban Chrysanthemum Tea (lower in sugar), giving consumers more zero- and lower-calorie options that don’t sacrifice on taste. Authentic Tea HouseTM is available in all major retailers across Singapore.
Speaking of the launch, Ahmed Yehia, Country Manager for Malaysia, Singapore & Brunei, The Coca‑Cola Company said, “Everything we do starts with our passion for what people want. We listen carefully, pay attention to how they live their lives, and learn what they care about most. We then turn that listening into irresistible drinks that make life’s everyday moments more enjoyable.”
“Singaporeans, especially busy young adults, are seeking out authentic tea flavors to help relax and refresh their minds and bodies for a quality me-time. With Authentic Tea HouseTM, we are meeting that consumer demand by giving consumers a taste of authentic tea experience anytime with the twist of a cap,” he added.
The new Authentic Tea HouseTM line complements Coca‑Cola Singapore’s existing ready-to-drink tea portfolio. The company also distributes Heaven and Earth, a range of teas that fuse tea with fruit flavors and other natural ingredients to deliver a fresh, contemporary expression of tea.
Authentic Tea House AyatakaTM Green Tea and Da Hong Pao Oolong Tea will be available in a variety of package sizes and formats, including the 300ml can, 370ml PET bottle, 500ml PET bottle, 1.5L PET bottle, 4x300ml cans and 12x300ml cans. Authentic Tea House Jin Ban Chrysanthemum Tea will be available in the 300ml can, 4x300ml cans and 12x300ml cans.
About Coca‑Cola Singapore
The Coca‑Cola system in Singapore manufactures, markets and distributes more than 40 different beverages options in Singapore, of which 40 percent are lower or no sugar options to help people in Singapore moderate their consumption of added sugar. In addition to our namesake Coca‑Cola drinks, some of our leading brands in Singapore include: Fanta, Sprite, A&W, Schweppes, Minute Maid juices, Aquarius isotonic drinks, Heaven and Earth teas, Georgia coffee, Dasani waters, glacéau vitaminwater and Zico coconut water. Coca‑Cola has been refreshing Singaporeans for over 80 years and is committed to making a lasting, positive difference in the local community.
For more information about Coca‑Cola Singapore visit: www.coca-cola.com/sg
Media Contact:
Amanda Goh
White Rook Advisory for Coca‑Cola Singapore
amanda@white-rook.com
+65 9181 1684
Kareena Samtani
White Rook Advisory for Coca‑Cola Singapore
kareena@white-rook.com
+65 9021 0899