COCA-COLA® MOST VALUABLE FAN 2025 US PROMOTION
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE THE ELIGIBILITY AREA AND WHERE PROHIBITED.
NOTE: ENTRANTS FOR THE PROMOTION MUST POSSESS A WEB-ENABLED MOBILE DEVICE AS OF JUNE 30, 2025.

1. Eligibility: The Coca‑Cola Most Valuable Fan 2025 US Promotion (“Promotion”), is open only to legal residents of 50 US and DC (“Eligibility Area”) who are 13 years of age or older at time of entry, and as of June 30, 2025, possess a web-enabled mobile device (“Entrant”). Any Entrant who is under the legal age of majority in their state/jurisdiction of residence (a “Minor”) must have the consent and permission of their parent or legal guardian to enter. Each Entrant must also have a Coca‑Cola account (each an “Account”) at the time of Entry. Winners of the Weekly Drop Prize 3 will also need to reside within a 75-mile radius of any MLS Club’s stadium in the US and winners of the Weekly Drop Prizes 12-21 will need to reside within a 150-mile radius of the stadium associated with that prize. Void outside the Eligibility Area and where prohibited or restricted by law. Employees and non-employee workers of The Coca‑Cola Company (the “Sponsor”), Coca‑Cola bottlers, Fédération Internationale de Football Association, Major League Soccer L.L.C. (“MLS”), Soccer United Marketing, LLC (“SUM”), each of the MLS Clubs, Player Development, LLC (“PDEV”), Pro Soccer Development, LP (“MLSNP”) and together with MLS, SUM, , and PDEV, the “MLS Entities”), the United States Soccer Federation (“U.S. Soccer”), WPP plc, Don Jagoda Associates, Inc. (“Administrator”), and any of their respective parent companies, affiliates, subsidiaries, advertising agencies, and any other company or individual involved with the design, production execution or distribution of the Promotion (collectively, the “Released Promotion Parties”) and their immediate family (defined for the purposes of these Official Rules as: spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three [3] months out of the year) of each such individuals are not eligible. Participation constitutes Entrant’s (and their parent/legal guardian’s on their behalf if the Entrant is a Minor) full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding (without right of appeal) in all matters related to the Promotion. Winning a Prize is contingent upon fulfilling all requirements set forth herein.
 

2. Promotion Period: The Promotion begins at 10:00 am Eastern Time (“ET”) on July 1, 2025 and ends at 11:59 pm ET on November 10, 2025 (“Promotion Period”). The Promotion Period will consist of nineteen (19) weeks beginning at 12:00 am ET each Tuesday and ending at 11:59 pm ET the following Monday (each, a “week”), with the exception of the first week which begins at 10:00 am on Tuesday, July 1, 2025. During the Promotion Period, there will also be twenty-three (23) “Weekly Drops” (dates are listed on the Website) that do not coincide with each week.
 

3. How to Enter:
 

HOW TO ENTER/INITIAL AND RECURRING VISITS:

During the Promotion Period, visit https://www.coca-cola.com/us/en/brands/coca-cola/soccer-most-valuable-fan-promo and scan the Quick Response (“QR”) code with your web-enabled mobile device (“Device”) to open the Most Valuable Fan Experience (“Website”), click as indicated on the fan dashboard to create your fan card (the “card”). Once you create your card, register or log into your Account. Once logged in click where indicated to submit your card and you will receive one (1) entry for that Weekly Drops drawing (the “Weekly Drop Entry”), one (1) entry for that week’s Fan of the Match drawing (the “Fan of the Match Entry”), and one (1) entry into the Most Valuable Fan Grand Prize drawing (the “Grand Prize Entry”). Weekly Drop refers to when a prize is being “dropped” so that you may enter for it and it does not align with each week during the Promotion Period.  After you have entered once for the Weekly Drop, you can return to the Website on your Device for the next Weekly Drop to earn one (1) Weekly Drop Entry.
 

After you have entered once for the week, you can return to the Website on your Device for the next week to earn one (1) Fan of the Match Entry for that week and one (1) Grand Prize Entry.
 

Once you have entered for three (3) Weekly Drop drawings, your card will level up to Silver status. Silver status card holders (as long as they login each week) will receive five (5) Weekly Drop Entries into each of the next Weekly Drop drawings and all subsequent Fan of the Match drawings, and will receive five (5) Grand Prize Entries for each week towards the Most Valuable Fan Grand Prize drawing (up until and if they level up to Gold status). After entering for six (6) Weekly Drop drawings, your card will level up to Gold status. Gold status card holders will receive ten (10) entries each into the next Weekly Drop drawings, the next Fan of the Match drawings, and the Most Valuable Fan Grand Prize drawing for the remaining weeks if they continue to login to the Website.

HOW TO EARN BONUS ENTRIES:

Beginning July 14, 2025, visit your fan dashboard on your Device and follow the instructions to log in, scan the barcode and take a singular picture of your original receipt (“Receipt”) for proof of purchase of any Coca‑Cola Sliim product that was purchased between, and including  June 10, 2025 and November 10, 2025 (“Qualifying Product”) from any participating retailer where Sliim cans are distributed, to receive seven (7) entries into the Weekly Drop drawings, the weekly Fan of the Match drawings, and the Most Valuable Fan Grand Prize drawing. The Receipt must include the date of purchase, retailer name/logo, store address, and the Coca‑Cola product purchased. Acceptable file types are: heic, jpeg, jpg, png, and files smaller than 25MB. You may scan original Receipts one (1) time per day to earn seven (7) bonus Weekly Drop Entries, seven (7) bonus Fan of the Match Entries, and seven (7) bonus Grand Prize Entries per verified Receipt. A day is defined as starting at 12:00 am ET and ending at 11:59 pm ET, starting on July 14, 2025. Unreadable Receipts may go through additional reviews to be verified.
 

To enter  the Weekly Drop drawings, Fan of the Match drawings, and Most Valuable Fan Grand Prize drawing without making a purchase, hand-print your complete name, street address, city, state, zip code, date of birth and daytime and evening telephone numbers (including area code), and valid email address, on a plain piece of 3" x 5" paper, and mail it in a business-size envelope with sufficient postage affixed, to: “Coca‑Cola MVF US 2025 Promotion”, P.O. Box 7764, Melville, NY,  11775-7764 (“Mailed Entry”). Mailed Entries must be postmarked from July 14, 2025 through November 10, 2025 and received by November 17, 2025 in order to be included in each drawing, as applicable based on postmark dates. Each mailed Entry will count as seven (7) Entries into each applicable Weekly Drop drawings, the weekly Fan of the Match drawings, and the Most Valuable Fan Grand Prize drawing and must be mailed in a separate, postmarked-and-stamped envelope. Entries that are mechanically reproduced, copied, illegible, incomplete, or inaccurate and entries by any means which subvert the entry process are void. Entries become the property of the Sponsor and will not be acknowledged or returned. Incomplete, postage-due, or mis-transcribed entries not complying with these Official Rules are subject to disqualification, at the Sponsor’s sole discretion. Proof of mailing does not constitute proof of delivery.
 

Limit one (1)  Weekly Drop Entry, Fan of the Match Entry and Grand Prize Entry per person/Account per week during the first two (2) weeks of the Promotion Period; limit fifty-four (54) Weekly Drop Entries, Fan of the Match Entries and Grand Prize Entries per person/Account per week during the third through fifth weeks of the Promotion Period; and limit fifty-nine (59) Weekly Drop Entries, Fan of the Match Entries and Grand Prize Entries per person/Account per week from the sixth week through the end of the Promotion Period, regardless of method of Entry or combinations of methods of Entries. Limit a total of nine hundred ninety(990) Grand Prize Entries per person/Account during the Promotion Period regardless of combinations of methods of Entry.
 

Weekly Drop Entries, Fan of the Match Entries, Grand Prize Entries, and Mailed Entries will be collectively referred to as an “Entry” or “Entries”. Multiple Entrants are not permitted to share the same email address. Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified. Any use of AI, robotic, repetitive, automatic, programmed, or similar Entry methods or agents (including, but not limited to, sweepstakes entry services) will void all Entries/by that Entrant. In the event of a dispute as to any Entry, the authorized account holder of the email address associated with the Account used to register will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.
 

4. Prizes/Approximate Retail Values (“ARV”):

Most Valuable Fan Grand Prize (1 total): An MLS Cup Fly-Away VIP Experience including a 4-day/3-night trip for two (2) to attend the MLS Cup Match with a pre-game field experience, $1,000 in spending money awarded in the form of a check for winner, a $250 digital gift card for ground transportation, and an MLS Prize Bundle. The ARV of the Grand Prize is $7,403.
 

For all Ticket Prizes: All ticket dates not specified above are Sponsor-specified and if specified, tickets must be used on those dates or prize will be forfeited. Tickets/passes may be subject to issuer’s standard rain-check policies and procedures.  All expenses, travel, accommodations, and other costs not expressly stated in the package description above are the sole responsibility of each winner. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket and the event venue. Sponsor is not responsible if winner does not use ticket on day of event. An inherent risk of exposure to COVID-19 exists in any public place where people are present. COVID-19 is an extremely contagious disease that can lead to severe illness and death. By attending any event, winners and their guests voluntarily assume all risks related to exposure to COVID-19. Gift cards subject to terms and conditions and expiration dates.
 

For all Fly-Away Prizes:  All Fly-Away trip packages include hotel accommodations for winner and travel companion (based on double occupancy), round-trip economy air transportation from major airport nearest winner’s home to Sponsor-specified location of Event, $1,000 in spending money awarded in the form of a check for winner of an MLS Experience or $750 in spending money awarded in the form of a check for winner of a US Soccer Experience, a $250 digital gift card for ground transportation to attend to attend an MLS Experience or U.S. Soccer Experience (“Event”). Event details are Sponsor-specified and winner and travel companion may need to execute an additional release prior to attendance at Event. The Fly-Away Prizes must be used on dates specified or the prize will be forfeited and an alternate will be selected with no additional compensation provided, time permitting.
 

For the Most Valuable Fan Grand Prize (“Grand Prize”): Grand Prize includes hotel accommodations for winner and travel companion (based on double occupancy), round-trip economy air transportation from major airport nearest winner’s home to Sponsor-specified location of prize. The Grand Prize must be taken on dates specified as to coordinate with the experience or the Grand Prize will be forfeited and an alternate will be selected with no additional compensation provided.
 

For all of the Fly-Away Prizes and the Grand Prize: Airline carrier's regulations and conditions apply. If a Prize winner elects to partake in any or all portions of their prize with no travel companion, the prize will be awarded to that Prize winner only and any participating travel companion and any remainder of the prize will be forfeited and shall not be subject to further or alternative compensation. Airline carrier's regulations and conditions apply. Trips may not be combined with any other offer and travel may not qualify for frequent flyer miles. The Prize winner and their respective travel companion must travel together on the same itinerary. All travelers must have valid travel documents prior to departure (i.e., REAL ID, or other TSA-approved ID; visit www.tsa.gov for a list of TSA-approved IDs). Travel companion (or winner on behalf of minor travel companion) must complete a Release of Liability prior to departure. A minor going on the trip as the travel companion of the corresponding Prize winner must be accompanied by a parent or legal guardian at all times (i.e., the Prize winner). Failure to obtain required travel documents by the Prize winner and travel companion may result in forfeiture of prize and alternate potential winner selection, by random drawing, time permitting, from among all remaining eligible Entries received for that drawing. All other expenses and costs, not expressly listed above, including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal expenses, gratuities, entertainment, transfers, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within the above prize description and all expenses for any of the foregoing are the sole responsibility of the Prize winner. If prize or portion of prize becomes unavailable, Sponsor will substitute a prize of equal or greater retail value. No transfer, cash or other substitution of a prize is permitted except Sponsor may substitute prize in whole or in part for one of comparable or greater retail value for any reason. Tickets are subject to Terms and Conditions specified thereon. In the event the pre-game field experience or any experience is not able to take place, for any reason, that portion of the prize shall go unawarded and no compensation given. In the event a Prize winner and/or travel companion engages in behavior during travel that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor, or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate their travel early, eject them from any applicable Event or experience, and send the Prize winner and travel companion home with no obligations or compensation to that Prize winner. The Prize winners and travel companion must also pass any required medical testing and comply with any additional requirements, at any time, that may be required or recommended by any government agency, or Sponsor, including without limitation, passing one or more COVID-19 antigen and screening tests, and testing negative for COVID-19 or having been vaccinated against COVID-19. The Prize winners and travel companions may also be required to execute any assumption of risk and/or other documents relating to COVID-19 or they may not be permitted to travel.
 

For All Prizes: Limit one (1) Weekly Prize Drop Flyaway Prize or Grand Prize and one (1) Weekly Prize Drop or Fan of The Match Prize per person. For further clarity, you cannot win two (2) trip/fly-away prizes, but you can win one (1) trip/fly-away prize and one (1) other prize. If any prize becomes unavailable, Sponsor will substitute the prize (or portion of prize) of equal or greater retail value. No transfer, cash or other substitution of the prize is permitted except Sponsor may substitute prize in whole or in part for one of comparable or greater retail value for any reason. Resale of any prize is prohibited. All applicable taxes related to the prizes valued at over $600 are the sole responsibility of the winners and the winners will be issued a 1099 tax form for the actual value of their prize. Any winners who have any inquiries regarding their prize fulfillment must contact customer support within six (6) months after the Promotion has ended (and any outstanding prizes will be forfeited after that time).

5. Random Drawings/Odds: One (1) Grand Prize winner will be selected in a separate random drawing on or about November 18, 2025 from among all eligible Entries received during the Promotion Period. There will be three hundred forty-three (343) Weekly Drop prize winners selected in separate random drawings (on or about the next business day after each Weekly Drop ends) from among all eligible Weekly Drop Entries received for each Weekly Drop Prize. There will be nineteen (19) Fan of the Match Prize winners (one per week) selected in separate random drawings on or about the Tuesday following each week during the Promotion Period, from among all eligible Fan of the Match Entries received by the end of the applicable week. Drawings will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawings.
 

The odds of winning the Grand Prize depends on the total number of eligible Grand Prize Entries received during the Promotion Period. Odds of winning a Weekly Drop Prize and a Fan of the Match Prize depend on the total number of eligible Entries received for each applicable drawing. All winners will be referred to as either “winners” or “Prize winners”.
 

6. Prize Winner Notification: All potential winners of prizes valued at $600 or more will be emailed a Declaration of Eligibility and Release of Liability and a Publicity Release, where legal (“Declaration”) which they will be required to sign and return within forty-eight (48) hours of notification attempt in order to be confirmed as a winner or prize will be forfeited and an alternate winner may be selected. If a potential winner fails to return the completed Declaration within forty-eight (48) hours, Declaration is returned as undeliverable, Entrant is deemed to be ineligible, the prize will be forfeited and an alternate winner may be selected for that drawing. Return of notification/Declaration as undeliverable may result in disqualification and alternate selection. In the event that a potential winner is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in a random drawing from among all remaining eligible Entries received for that drawing. Up to three (3) alternates per prize may be selected, time permitting. If the alternate potential winners are disqualified, the applicable prize will not be awarded.
 

7. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s consent to Sponsor, the MLS Entities and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.

8. Limitations of Liability: Except where prohibited, by participating in the Promotion, Entrants (and their parent/legal guardian on the Entrant’s behalf if the Entrant is a Minor) agree to release and hold harmless Released Promotion Parties from and against any claim or cause of action arising out of participation in the Promotion or the Website or Receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion or the Website; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the Website or the processing of Entries; (e) late, lost, or undeliverable email; (f) any defect in a prize or inability to participate in the Promotion or use the Website or use a prize, or (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Promotion, the Receipt, acceptance, delivery, possession, use or misuse of any prize. Entrant (and their parent/legal guardian on the Entrant’s behalf if the Entrant is a Minor) further agrees that in any cause of action, the Sponsor’s and/or Administrator’s liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Promotion Parties be liable for attorneys’ fees. Entrant (and their parent/legal guardian on the Entrant’s behalf if the Entrant is a Minor) waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. These Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Promotion Parties. Sponsor and Administrator are not responsible if Promotion cannot take place or if any prize cannot be awarded due acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants who do not comply with these Official Rules, or attempt to interfere with this Promotion in any way shall be disqualified.

9. General Rules: By participating in the Promotion, Entrant (and their parent/legal guardian on the Entrant’s behalf if the Entrant is a Minor) fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding (without right of appeal) in all matters related to the Promotion. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/phone service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's Device/browser used for participation in the Promotion. Entrants associated with potential winning Entries may be required to show proof of being the authorized account holder of the email address assigned by an Internet access provider, online service provider, Internet service provider, or other organization responsible for assigning email addresses for the domain associated with the Account used to enter. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules or on the Website, will be disclosed. Sponsor and the other Released Promotion Parties are not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other error of any kind whether human, mechanical, or electronic. In the event the Promotion is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Promotion, Sponsor reserves the right in their sole discretion to suspend or terminate the Promotion and award the prizes from among all eligible Entries received for each applicable drawing prior to cancellation. Sponsor and the other Released Promotion Parties are not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor.

10. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Promotion process, the operation of the Promotion or Website or the prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
 

11. Disputes: Entrant (and their parent/legal guardian on the Entrant’s behalf if the Entrant is a Minor) agrees that to the fullest extent permitted by law: (a) they release and will defend, indemnify and hold harmless the Sponsor and all of the other Released Promotion Parties from and all any and all claims; (b) claims arising out of or connected with this Promotion, or any prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Promotion, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Promotion Parties in connection with this Promotion shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia, the United States, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

12. Privacy Policy: Information collected by Sponsor in connection with this Promotion may be used by Sponsor and shared with third parties involved in administration of the Promotion in accordance with the Sponsor’s online Privacy Policy posted https://www.coca-cola.com/us/en/legal/privacy-policy. The Entrant (and their parent/legal guardian on the Entrant’s behalf if the Entrant is a Minor) agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Promotion.
 

13. Winners List: For the winners list, available after December 31, 2025, send an email to Coca‑ColaWinners@dja.com with “WINNERS US 01-2959-39” as the subject line.
 

14. Sponsor/Administrator: The Sponsor of the Promotion is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. The Administrator of the Promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

This Promotion is in no way sponsored, endorsed or administered by, or associated with Fédération Internationale de Football Association. You understand that you are providing your information to The Coca‑Cola Company and not to Fédération Internationale de Football Association.

The MLS Entities are not sponsors or administrators of this Promotion and are in no way responsible or liable for the administration of this Promotion. All trademarks used are the property of MLS and are used for prize description purposes only.