Frequently Asked Questions
Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S. First introduced during the 1970 FIFA World Cup™, Panini’s FIFA World Cup™ sticker collections have served as a cultural countdown to kick off in countries around the world.
The promotion is open to ages 13 and older, residents of US and Canada.
The promotion begins April 15th and will run throughout the FIFA World Cup 2026™, concluding on July 31st.
Panini is FIFA’s exclusive partner for official stickers and trading cards, trading-card games, and digital collectibles.
This partnership introduces that global fan ritual to consumers across the U.S. and Canada in a new way, embedding collectible Panini stickers directly into Coca‑Cola packaging ahead of FIFA World Cup™ 2026.
The limited-edition sticker collection features 12 international football stars from nations competing in FIFA World Cup 26™, allowing fans to build a Coca‑Cola page within the official Panini FIFA World Cup 26™ sticker album.
The Panini stickers will be available on select Coca‑Cola and Coca‑Cola Zero Sugar 20-oz bottles.
Yes. Each participating bottle contains a randomly inserted sticker, reflecting the traditional surprise-and-discovery element of collecting.
Yes. This collaboration is designed specifically for fans in North America as part of Coca‑Cola’s build-up to the FIFA World Cup 2026™, which will be hosted across Canada, Mexico, and the United States.
Fans can collect limited-edition physical Panini stickers by purchasing participating Coca‑Cola or Coca‑Cola Zero Sugar 20-oz bottles. Each bottle features a peel-back label that reveals a randomly inserted sticker, turning a simple purchase into a collectible moment. Peel off the sticker from the label and place it onto the dedicated Coca‑Cola page within the 2026 Panini FIFA World Cup™ sticker album.
Visit here and log in or register with Coca‑Cola. Get your code and navigate to the Panini app to redeem your 5-sticker pack. Apply unique stickers to your digital 2026 Panini FIFA World Cup™ sticker album.
The digital sticker album is available in the FIFA™ Panini Collection App. The physical 2026 Panini FIFA World Cup™ sticker album will be available at major retailers and online nationwide, including mass retail, hobby shops, and e-commerce platforms including www.paniniamerica.net. Availability and pricing details will be announced closer to launch.
The Panini special stickers will have a dedicated page within the Panini FIFA World Cup 2026™ sticker album. Fans will need to collect all 12 players to complete their albums.
Each pack will come with 5 stickers. Random distribution and trading with others are a core part of the Panini collecting tradition.
Availability varies by market and retailer as part of Coca‑Cola’s broader FIFA World Cup 2026™ activation. It’s designed for both passionate fans and newcomers who want to take part in the excitement around the tournament.
For states with bottle deposits, lift the label to collect your sticker, then re‑apply the label. Keep the label attached to the bottle to claim your refund. Applicable States: CT, HI, IA, MA, NY, VT, CA, MI, OR
*Open to legal residents of the 50 U.S. & D.C., who are 13 years or older and have a web-enabled mobile device. Minors must have parental permission to enter. Void where prohibited. Ends at 11:59pm ET on 7/31/26. While supplies last. Participant will be responsible for shipping and state sales tax. For Terms and Conditions, click here. Sponsor: The Coca‑Cola Company.